Our Promise to You

To our patients and local community,


A trip to the eye doctor can be many things.

Whether it’s a new pair of glasses or contact lenses, a first eye exam for your little one, an annual exam to keep your eyes healthy, or a surgery that protects the vision of you or someone you love – this is a trip worth taking.

Now of course we’ll say that – we’re eye doctors.

But at the core, there’s a little more to it.

You see, the Eastern Eye Associates team has been caring for the people of Lenoir County for more than 40 years.

We’ve helped to correct vision, treat eye disease, and protect the sight of our neighbors and community members.

To deliver this level of care, we’ve always kept our focus on one thing: EXCELLENCE.

For us, that means:

  • Excellence in Care to protect and preserve the vision of our patients and their families
  • Excellence in Selection to provide hundreds of beautiful frames and sun glasses in our super optical
  • Excellence in Location to give patients a state-of-the-art office that is convenient to reach for appointments.
  • Excellence in Staff to ensure that each patient is treated like family.

With all of this in mind, our promise to you is simple: we will continue to uphold this level of excellence.

From us, you can expect the best eye care for many years to come.

We thank each of you for your continued support and patronage – we are proud to be members of this special community.

With gratitude,

Dr. Dennis Michels

Dr. Bruce Reese

1007 W. Vernon Avenue, Kinston, NC 28501
(252) 523-2020

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